About Us
Our journey started with an unexpected turn of events in 2018. Where our founder stumbled upon an opportunity to grow basil seed crop with a friend. Our founder, who has always had a passion for organic farming which can help alleviate many health concerns from our lives. Overcoming the many challenges faced by a city boy in the rural settings of southern Punjab, the first harvest yielded good crop. The reality hit differently when bad market practices such as contamination were observed in the wholesale market and ignited a sense of responsibility for our society. Now the aim was to create a company which would ensure a farm to market route for these products not only for one but more farmers. This initiative ignited the spark which then turned into the small farming expedition into a small farm to market retail business by the end of 2019.
Post covid world started differently for everyone including us. We were joined by new members in the founding as well as business development teams which paved way for innovation in all our business activities and processes. We showed our commitment by emphasising on research & development ranging from product packaging to sustainable farming. 2021 marked the year for us to starting our own farm to grow these valuable products and make them available for our valued customers.
Fast forward to the start of 2023 where we have established not only our own farm but also a vibrant network of local farmers. Our network of farmers are given training and better value for their crops at the same time. Our commitment to give back more to the society stands firms and will continue to do so. We also take pride in our social responsibility steps including empowering the rural woman of Pakistan, where we train and employ underprivileged women in rural Punjab for our packaging and sorting of products.
Note: 1% of all revenues are given to charities in Pakistan.
Post covid world started differently for everyone including us. We were joined by new members in the founding as well as business development teams which paved way for innovation in all our business activities and processes. We showed our commitment by emphasising on research & development ranging from product packaging to sustainable farming. 2021 marked the year for us to starting our own farm to grow these valuable products and make them available for our valued customers.
Fast forward to the start of 2023 where we have established not only our own farm but also a vibrant network of local farmers. Our network of farmers are given training and better value for their crops at the same time. Our commitment to give back more to the society stands firms and will continue to do so. We also take pride in our social responsibility steps including empowering the rural woman of Pakistan, where we train and employ underprivileged women in rural Punjab for our packaging and sorting of products.
Note: 1% of all revenues are given to charities in Pakistan.